My educational background is in Persuasive Communication (MSc, University of Amsterdam), focusing on consumer psychology and the science behind influential communication. Subsequently I completed an internship in Growth Hacking at a strategy consultancy firm. I learned data-driven marketing techniques that stimulate customers to engage with a brand, like CRO and personalisation. Both provided me with a strong research basis as a UX Designer.
Web Designer
Nov. 2020 – Present
Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology
Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise
Solve UX problems through thoughtful, empathetic problem solving
Design intuitive and purposeful UX/UI experiences to support client goals and objectives
Graphic Designer
Oct. 2018 – Nov. 2020
Design logos, brand guidelines, presentations and websites
Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes
Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies
Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch
Design and produce unique social media content
Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)
Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points
Graphic Designer
Sept. 2014 – April 2018
Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms
Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects
Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process
Graphic Design Intern
June 2017 – Sept. 2017
Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity
Designed 10+ logos and corresponding brand guidelines
Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software
Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017
Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs
On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture
