The KNHS is the organisation behind the official horse sport in the Netherlands. They stimulate equestrians across the country to enjoy horse riding in every discipline. In this project I've lead the full redesign of their website and their my account environment. The team included one other UX Designer, one Visual Designer, one copywriter and two researchers. The main focus of the redesign was to have better customer journeys for their main target groups, which are beginning equestrians, beginning competitive equestrians and professional equestrians. The new website is a modern, helpful, fresh and easy to navigate place for all horse lovers. The new website will be released end of 2022. Therefore, designs can unfortunately not be shared (yet).